The Indian Premier League (IPL) is not just a cricket tournament; it is a marketing goldmine. Every season, the IPL creates superstars whose influence transcends the cricket field and dominates the advertising world. In 2025, the IPL players have not only delivered spectacular performances but have also sealed some of the most lucrative brand endorsement deals ever witnessed in sports marketing. These endorsements significantly boost their income, often eclipsing their match fees and salaries.
In this article, we explore the most lucrative brand deals of IPL players in 2025, shining a light on the top earners from endorsements, the brands backing them, and the impact of these partnerships on their overall brand value.
IPL Players and the Power of Endorsements in 2025
Cricket in India has a unique fan base that spans millions across all age groups. IPL amplifies this effect, offering players a platform to become household names virtually overnight. Brands recognize this opportunity and eagerly associate with IPL stars to connect with their target audience.
In 2025, IPL endorsements have become more strategic, with players aligning with brands that reflect their persona and values. This shift has seen players diversifying beyond traditional sports goods and beverages into tech gadgets, fashion, personal care, and lifestyle brands.
Top 5 Most Lucrative IPL Player Brand Deals of 2025
1. Virat Kohli – The King of Endorsements
Virat Kohli remains the undisputed king of IPL brand deals in 2025. With a staggering annual endorsement earning estimated around ₹150 crore, Kohli continues to dominate the market. His brand portfolio includes global giants like Nike, Audi, Tissot, and Mrf. Kohli’s association with lifestyle and fitness brands perfectly complements his on-field aggressive yet stylish persona. His recent deal with a premium tech brand for smart fitness wearables has added a fresh dimension to his earnings this year.
2. MS Dhoni – The Captain Cool Legacy
MS Dhoni’s endorsement empire is as calm and composed as his batting style. Even after his IPL captaincy stint with Chennai Super Kings, Dhoni continues to rake in endorsements worth approximately ₹90 crore annually. Dhoni’s trusted image has helped him partner with brands like Reebok, TVS Motor Company, and Asian Paints. His recent venture into eco-friendly and sustainable product endorsements highlights his evolving brand strategy, attracting newer and younger demographics.
3. Rohit Sharma – The Hitman’s Brand Power
Rohit Sharma, known as the ‘Hitman,’ earned nearly ₹85 crore from endorsements in 2025. His calm and elegant batting style attracts brands that focus on sophistication and reliability. He has recently partnered with premium watch brands and luxury automobile companies, adding to his diverse endorsement portfolio. His long-standing partnership with Adidas and Dream11 continues to be a significant revenue source.
4. KL Rahul – The Style Icon
KL Rahul has emerged as one of the most fashionable cricketers, making him a favorite for lifestyle and grooming brands. His endorsement earnings crossed ₹60 crore in 2025, thanks to deals with Ray-Ban, Beardo, and several emerging digital platforms. Rahul’s knack for connecting with the youth through social media makes him a hot property for brands targeting millennials and Gen Z.
5. Jasprit Bumrah – The Pace Ambassador
Jasprit Bumrah, with his unique bowling style and quiet demeanor, has attracted brands emphasizing precision and performance. Earning approximately ₹55 crore in endorsements this year, Bumrah has partnered with brands like Puma, OnePlus, and Britannia. His recent deal with a health supplement company taps into his fitness-conscious image.
What Makes IPL Players Endorsements So Valuable?
1. Massive Viewership and Fan Engagement
IPL’s enormous TV ratings and digital viewership mean players get unparalleled visibility. Brands leverage this by associating with players who enjoy massive fan loyalty, which leads to higher engagement on social media and beyond.
2. Cross-Platform Influence
Many IPL players have transcended cricket by becoming social media influencers, entrepreneurs, and philanthropists. Their ability to engage fans on Instagram, YouTube, and Twitter makes them attractive to brands seeking multi-platform campaigns.
3. Youth Appeal
IPL players are young and relatable icons to India’s vast youth population. Their lifestyle, fitness, and fashion choices inspire millions, making endorsements more authentic and effective.
Emerging Trends in IPL Endorsements 2025
Sustainability and Social Responsibility
More players and brands are focusing on social impact and eco-friendly products. For example, players like Hardik Pandya and Rishabh Pant have recently partnered with sustainable fashion brands, reflecting their commitment to responsible living.
Tech-Driven Campaigns
From augmented reality (AR) fan experiences to fitness tracking wearables, IPL player endorsements now include cutting-edge tech brands. This is not just about traditional commercials but immersive, interactive marketing campaigns.
Personal Brand Collaborations
Some players are launching their own product lines or collaborating with brands for co-branded products, increasing their share in profits beyond fixed endorsement fees.